WINNERS: Sunday Times Generation Next Awards 2012


The Sunday Times Generation Next Survey is an annual study which provides marketers with insights on how the local youth market, dubbed “Generation Y” perceive their brands in the pool of the countless they’re exposed to. The study illustrates young consumers’ brand preferences on what they think is “cool” irrespective of financial constraints and offers key insight into trends likely to affect brand profit, whether in present or future consumption.

The 2012 Generation Next Awards were on the 31st of May 2012 and the host was 2011’s Coolest Local Female Tv Star Bonang Matheba.

With over 500 VIP guests, including the coolest brands, 100 cheering kids and teens, and some of SA’s top celebrities witnessed the crowning of over 45 top brands across various categories.

And the winners are:
-Coolest Fashion Brand – Guess
-Coolest Male Fragrance: Hugo Boss
-Coolest Femail Fragrance : Guess
-Coolest Sports Brand: Nike
-Coolest Alternative Clothing Brand – Uzzi
– Coolest Network : Vodacom
-Coolest Cellphone : Blackberry
-Coolest Website : Facebook
-Coolest Ultra Luxury Motor Vehicle : Lamborghini
-Coolest Motor Vechile : BMW
-Coolest Hair Products : Dark n Lovely
-Coolest Skin Care Product : Avon
-Coolest Computer Brand : Apple
-Coolest Radio Station : 5Fm
-Coolest Female Magazine : You
-Coolest Male Magazine : Top Gear
-Coolest Weekly Newspaper : Sunday Times
-Coolest TV Channel : Trace TV
-Coolest Music Channel : Trace TV
-Coolest TV Soapie : Generations
-Coolest Kids TV Block : Disney
-Coolest Local Fun Destination : Sun City
-Coolest Animated Brand : Spongebob
-Coolest Music Retailer : Musica
-Coolest Grocery Store : Pick n Pay
-Coolest Bank : FNB
-Coolest Fast Food Place : KFC
-Coolest Eat Out Place : Spur
-Coolest Cereal : Coco Pops
-Coolest Snack : Doritos
-Coolest Cool Drink : Coca Cola
-Coolest Sweets : Pin Pop
-Coolest Yoghurt – Nutriday
-Coolest Toothpaste : AquaFresh
-Coolest Petrol Station : Engen
-Coolest Energy Product : RedBull
-Coolest Local Comedian : Trevor Noah
-Coolest International Star : Lil Wayne
-Coolest DJ : Black Coffee
-Coolest Local Star : Liquideep
-Coolest Local Female Screen Star : Sophie Ndaba
-Coolest Local Male Screen Star : Trevor Noah
-Coolest Brand Slogan : Nike
-Coolest Corporate Citizen : BMW
-Coolest Dairy Drink : Yogi Sip
-Coolest Domestic Airline : SAA
– Coolest Hotel Group: Protea Hotels
-Coolest Shopping Mall : Sandton City
– Coolest Job : CEO (The Boss)
-Coolest Local Holiday Destination : Cape Town
-Coolest Local Fun Destination : Sun City
-Coolest Daily Newspaper : Daily Sun
-Coolest Current TV Programme : Dragon Ball Z
– Overall Coolest Brand : Blackberry

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