Oral-B announces its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. The brand, known for creating whiter, brighter smiles around the world, identified Shakira as someone who truly celebrates a woman’s everyday multi-dimensional brilliance; reflected through the dazzle of her smile.
As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B collection of award-winning products, appearing in the brand’s print and television advertising, public relations efforts and online properties. The campaign will kick-off, globally, in the fall of 2013.
“I am excited to be working with Oral-B as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” says Shakira. “They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation.
Visit http://www.oralb.co.za for more information on Oral-B.